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Designers

For 20 years we’ve helped companies innovate and grow with new technology. Today, we build AI growth engines for innovation, marketing, and overall business.
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O

ur Expertise

We help companies grow with AI

Business Model Design

We help you rethink, reinvent, and redesign your business models to unlock untapped value and develop lasting competitive advantage.

UI / UX Design

UI/UX design focuses on creating a seamless and meaningful user experience.

AI Strategy

Develop a blueprint for your AI strategy to identify opportunities for efficiency, revenue growth and transformation.

Here’s some of our

pro

jects

created for our beloved clients.

Design

Collaboration with a Marketing Agency to Develop a Business Model Canvas

Project

Assistance to a Design Agency in Building Custom Design Systems

Brand

Helping a Marketing Agency in Implementing ClickUp for Task Management and CRM

WHAT

OTH

ERS

SAY ABOUT US

“I had a wonderful experience and I would highly recommend this business to others.”

CEO- Sigma Consulting LLC

“Sonal and her team delivered what we never imagined. Keep doing great work.”

Brand Manager - Logistics Company

“Super experienced and talented. Ready to go out of the way to help a business grow.”

CEO - Marketing Agency

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together.

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    Our friendly team is here to help. consultinnovaise@gmail.com

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    Collaboration with a Marketing Agency to Develop a Business Model Canvas

    The Challenge

    Innovaise faced several hurdles:

    • Unclear Value Proposition: While their AI tools were technically advanced, the messaging to potential customers was inconsistent, leading to low conversion rates
    • Fragmented Operations: Key activities like product development and customer acquisition were siloed, resulting in inefficiencies
    • Market Uncertainty: With a diverse customer base ranging from retail shops to e-commerce platforms, Innovaise struggled to define precise segments and revenue streams.
    • Resource Constraints: As a small team, they needed external expertise to map out costs and partnerships without diverting focus from core development.

    The goal was to create a Business Model Canvas (BMC) – a one-page visual tool outlining the nine key building blocks of their business – to provide clarity and guide future decisions.

    The Collaboration Process

    Innovaise engaged MarketEdge in a three-week workshop series starting in January 2026. The agency brought a team of strategists, including a business consultant and a digital marketer, to facilitate the process. Here’s how they collaborated step by step:

    1. Discovery Phase (Week 1): MarketEdge conducted interviews with Innovaise’s founders and key team members to gather insights on current operations. They analyzed market data, competitor strategies, and customer feedback. This helped identify strengths like Innovaise’s affordable AI pricing and weaknesses such as limited online presence.
    2. BMC Workshop (Week 2): Using the Business Model Canvas framework, the teams co-created the model in interactive sessions:
    • Customer Segments: Defined primary groups as small retailers and online sellers in India, with a secondary focus on international expansion.
    • Value Propositions: Emphasized “affordable, easy-to-use AI for business efficiency” to differentiate from competitors.
    • Channels: Outlined digital channels like the Innovaise website, social media, and partnerships with e-commerce platforms.
    • Customer Relationships: Planned automated support via chatbots and personalized demos for high-value clients.
    • Revenue Streams: Identified subscription models, one-time setup fees, and premium add-ons.
    • Key Resources: Highlighted Innovaise’s AI tech stack and skilled developers.
      Key Activities: Focused on software updates, marketing campaigns, and customer onboarding.
    • Key Partners: Suggested alliances with marketing agencies like MarketEdge, cloud providers, and local business associations.
    • Cost Structure: Mapped fixed costs (salaries, servers) and variable costs (marketing ads, R&D).

    3. MarketEdge used tools like sticky notes and digital canvases (e.g., Canva or Miro) to make the process collaborative and visual.

    4. Refinement and Testing (Week 3): The draft BMC was tested through customer surveys and a pilot marketing campaign. Feedback led to adjustments, such as adding freemium trials to the revenue streams for better customer acquisition.

    Outcomes and Impact

    The completed Business Model Canvas provided Innovaise with a roadmap that aligned their team and streamlined decision-making. Key results included

    • A 25% increase in website traffic within two months, driven by targeted marketing strategies from MarketEdge.
    • Secured seed funding from investors impressed by the clear, investor-ready BMC.
    • Improved internal efficiency, reducing operational silos and focusing resources on high-impact activities
    • Long-term partnership: Innovaise continued working with MarketEdge on quarterly reviews to iterate the canvas as the business evolved.

    Assistance to a Design Agency in Building Custom Design Systems

    Case Study: Innovaise's Assistance to a Design Agency in Building Custom Design Systems Background

    Innovaise, a Business Design Company based in Delhi, India, specializes in helping organizations optimize their operations through strategic design thinking and system development. Founded in 2024, Innovaise focuses on creating scalable frameworks that integrate business strategy with creative processes. In mid-2025, they partnered with CreativEdge, a mid-sized design agency in Mumbai specializing in branding, UI/UX, and digital campaigns for clients in e-commerce and media. CreativEdge was growing but struggling with inconsistent workflows across projects.

    The Challenge

    CreativEdge faced several issues
    • Inconsistent Design Processes: Teams used ad-hoc methods, leading to rework, delays, and varying quality in deliverables.
    • Scalability Issues: As project volume increased, collaboration between designers, developers, and clients became inefficient, causing missed deadlines.
    • Lack of Reusability: Without standardized components, each project started from scratch, wasting time and resources.
    • Client Feedback Loops: Prolonged iterations due to unclear guidelines extended project timelines by up to 30%.

    The objective was to develop custom design systems – comprehensive libraries of reusable components, guidelines, and tools – to streamline operations and enhance efficiency.

    The Collaboration Process

    Innovaise collaborated with CreativEdge over a four-week engagement starting in July 2025. Innovaise’s team, including business designers and system architects, led the initiative. The process unfolded as follows

    1. Assessment Phase (Week 1): Innovaise conducted audits of CreativEdge’s existing workflows, interviewing team members and reviewing past projects. They identified pain points like fragmented tool usage (e.g., Figma, Sketch) and inconsistent branding guidelines.
    2. Design System Development (Weeks 2-3): Using design thinking workshops, the teams built the system collaboratively:
    • Core Components: Created a library of reusable UI elements (buttons, icons, typography) tailored to CreativEdge’s style.
    • Guidelines and Documentation: Developed rules for color palettes, spacing, accessibility, and responsive design, documented in a shared digital handbook.
    • Integration Tools: Recommended and implemented tools like Figma libraries and Storybook for component testing.
    • Workflow Optimization: Mapped streamlined processes, including version control and client review protocols

    3. Sessions involved hands-on prototyping and feedback loops to ensure buy-in from CreativEdge’s staff.

    4.Implementation and Training (Week 4): The system was rolled out with training sessions for the agency team. Pilot testing on an ongoing project refined elements, such as adding automation for asset exports.

    Outcomes and Impact

    The custom design systems transformed CreativEdge's operations:

    • Reduced project timelines by 25%, as reusable components minimized redundant work
    • Improved team collaboration, with standardized guidelines cutting rework by 40%.
    • Enhanced client satisfaction, evidenced by faster iterations and consistent quality, leading to a 15% increase in repeat business.
    • Cost savings through efficiency, allowing CreativEdge to take on 20% more projects without expanding staff.
    • Ongoing support: Innovaise provided quarterly check-ins to update the system as needs evolved.

    Helping a Marketing Agency in Implementing ClickUp for Task Management and CRM

    Case Study: Innovaise's Assistance to a Marketing Agency in Implementing ClickUp for Task Management and CRM Background

    Case Study: Innovaise's Assistance to a Marketing Agency in Implementing ClickUp for Task Management and CRM

    The Challenge

    BrandBoost encountered several operational bottlenecks:
    • Fragmented Task Management: Teams juggled multiple projects without a centralized system, resulting in missed deadlines and overlooked tasks.
    • Inefficient CRM: Client interactions were tracked via scattered notes and emails, causing delays in follow-ups and lost opportunities
    • Collaboration Issues: With a remote-hybrid team, real-time updates and file sharing were cumbersome, reducing productivity
    • Budget Constraints: As a growing agency, they needed a cost-effective solution without premium subscriptions.
    The aim was to implement a unified platform using ClickUp’s Free Forever plan, which offers unlimited tasks, members, Kanban boards, custom fields, collaborative docs, and features adaptable for CRM like forms and dashboards.

    The Collaboration Process

    Innovaise worked with BrandBoost over a five-week period starting in November 2025. Innovaise’s experts, including process designers and tool specialists, guided the setup. The process included:
    1. Needs Assessment (Week 1): Innovaise audited BrandBoost’s workflows through team interviews and process mapping. They identified key requirements: task tracking for campaigns, client pipelines for CRM, and reporting dashboards.
    2. System Configuration (Weeks 2-3): Using ClickUp’s free features, they customized the platform:
    • Task Management Setup: Created Spaces for departments (e.g., Content, Social Media), Folders for projects, and Lists for tasks. Implemented Kanban boards for visual progress tracking, custom fields for priorities and deadlines, and calendar views for scheduling.
    • CRM Integration: Configured a dedicated CRM Space with custom fields for client details (e.g., contact info, campaign history). Used forms for lead intake, automations for task assignments on new leads, and dashboards to monitor pipelines and client interactions.
    • Collaboration Tools: Enabled collaborative docs for shared campaign briefs and two-factor authentication for security.

    3. All configurations stayed within the free plan’s limits, avoiding advanced paid features like unlimited AI or enterprise reporting.

    4. Training and Rollout (Weeks 4-5): Innovaise conducted hands-on training sessions, imported existing data from spreadsheets, and ran pilot tests on live projects. Adjustments were made based on feedback, such as adding sprint management for agile campaign cycles.

    Outcomes and Impact

    The ClickUp implementation revolutionized BrandBoost's operations:

    • Streamlined task management reduced project completion time by 30%, with Kanban boards minimizing bottlenecks.
    • CRM features improved client retention by 20%, thanks to better lead tracking and timely follow-ups via dashboards.
    • Enhanced team collaboration, with unlimited members allowing seamless onboarding of freelancers without extra costs.
    • Cost savings: No subscription fees, yet full utilization of free tools like unlimited tasks and custom fields led to higher efficiency.
    • Scalability: BrandBoost handled 15% more clients without increasing staff, positioning them for future growth